Use Figma templates when
You already work in Figma, have a brand system, and want complete design control across many asset types.
Use Frame Launch when
You need to create app screenshots without setting up frames, constraints, export presets, or template variants manually. Frame Launch gives you the core controls in one browser editor.
Practical launch tradeoff
Templates can become another design project. Frame Launch is better when the job is narrow: get screenshots ready for a store page, social post, Product Hunt gallery, or launch page today.